Book a strategy call

For fertility centres and IVF clinics in Kolkata

Digital Marketing For IVF & Fertility Clinics In Kolkata, Built Around The NMC Rules

Fertility centres and IVF clinics need to explain treatment processes, fees, risks and practical arrangements while communicating with people facing deeply personal decisions. The tension is that outcome statistics and emotional stories can become promotional promises. The National Medical Commission (NMC), under Public Notice No. R-13014/01/2024-Ethics dated 6 October 2026, restricts success-rate claims, misleading expectations and prohibited promotional patient stories.

Medmatis is an NMC-compliant healthcare digital marketing agency in Kolkata: our work is built around the National Medical Commission's 2026 guidelines. Here is how those rules apply to fertility and IVF clinics, and what we do about them.

New to the NMC rules? Start here →

The short answer

IVF clinics can publish factual treatment-process, service and fee information, but must avoid success-rate advertising, guaranteed outcomes and promotional patient stories or baby photographs.

Updated 23 October 2026. Based on the NMC's Public Notice No. R-13014/01/2024-Ethics of 6 October 2026. Not legal advice.

What patients ask before they choose

How does IVF treatment work step by step?An IVF clinic can publish a doctor-reviewed guide to the treatment process in clear language. It should not promise an outcome or use success-rate figures as promotional proof (cl. 5.1, 8.1 iii, 8.1 vi).
What does IVF treatment cost at this centre?A clinic can publish factual fees and explain what its charges cover, where verified. Do not use discounts or packages to pressure people into treatment or encourage procedures they do not need (cl. 8.1 x; public declaration of charges, cl. 8.2).
How do I choose a fertility or IVF centre?A clinic can publish factual information about its services, doctors and contact arrangements. Avoid unsupported superiority claims, success-rate advertising and patient testimonials used to persuade people to choose it (cl. 8.1 iii, ix; cl. 9.1).
What risks should I understand before IVF treatment?A clinic can give general education reviewed by the doctor, without hiding risks or creating unrealistic expectations. The page should explain the purpose of the information and not promise any result (cl. 5.1, 8.1 vi).
How can I find out what affects IVF outcomes?A clinic can publish a careful explanation of the factors in treatment, reviewed by its clinical team, without advertising success percentages or guaranteed outcomes. Take legal advice before publishing any outcome figure (cl. 8.1 iii, vi).
How does an IVF centre protect my personal information?A centre should handle patient information carefully and never publish identifying details, treatment records or personal stories as promotion. Consent alone does not make promotional use acceptable (cl. 6.1, 6.2, 6.4, 7.4, 7.6).

The NMC rules that matter most for fertility and IVF clinics

The notice binds doctors and hospitals, and an agency does not remove that responsibility (cl. 4.4). These are the clauses we design around.

Not allowed Success rates and patient numbersClause 8.1 iii bars advertising success rates, patient numbers and personal achievements with assertions such as "guaranteed cures" or any unverifiable or exaggerated claim. IVF success figures are hard to verify and easy to exaggerate, so treat any figure as barred unless legal advice says otherwise.
Not allowed Unrealistic expectations and hidden risksClause 8.1 vi bars statements that create unrealistic expectations, misrepresent outcomes or conceal risks. Fertility content should not suggest treatment will produce a particular result or play down risks to win an enquiry. A doctor-reviewed process guide can explain the stages without promises.
Not allowed Couple stories and baby photographsClauses 8.1 v and 6.2 bar promotional patient stories, and consent alone does not make them acceptable. Clauses 6.1, 7.4 and 7.6 protect patient identity and data. Use educational explanations of the service, not couple narratives, treatment journeys or baby photographs as proof.
Allowed with care Consultation packages and offersClause 8.1 x bars discounts, coupons, gifts and free procedures likely to encourage unnecessary care or amount to solicitation. Disclosing fees and packages is allowed if factual, transparent and not misleading. A discount should never become pressure to start treatment; review any offer first.
Not allowed Fear and urgency messagingClause 8.1 i bars advertising meant to create unnecessary demand and fear-based marketing. Fertility messaging built on ticking clocks or "last chance" urgency can pressure anxious people. Explain options calmly and let patients decide at their own pace.
Your responsibility Enquiry forms and patient privacyClauses 6.1, 7.4 and 7.6 protect patient identity and personal data, and enquiry forms can collect sensitive details. The centre should review what its forms ask, who can see submissions and how data is handled, and avoid showing unnecessary personal details in public content.

What to publish, and what to leave out

Do

  • Explain the IVF process in plain language
  • Publish verified fees and service information
  • Review clinical content before publication
  • Protect patient identity and enquiry information

Don't

  • Advertise IVF success-rate percentages
  • Promise a particular treatment outcome
  • Use couple stories as promotional proof
  • Use baby photographs to imply treatment success

How Medmatis works with fertility and IVF clinics

01 Content Marketing We write doctor-reviewed IVF process explainers and service information that answer common questions without success-rate advertising, guaranteed outcomes or promotional couple stories. Explore Content Marketing 02 AI Search & SEO We organise fertility information around real questions about treatment stages, fees and centre services, prioritising accurate content over outcome figures or ranking promises. Explore AI Search & SEO 03 Website Development We structure IVF websites around treatment information, verified doctor details, factual fees and carefully designed enquiry forms that handle sensitive information with care. Explore Website Development 04 Email & Recall Marketing We help plan informational email journeys around consent and data handling, with the centre reviewing the purpose, audience and content before any fertility-related message is sent. Explore Email & Recall Marketing
What we won't do

We will not advertise IVF success-rate percentages, promise outcomes, present couple stories or baby photographs as proof, or use fear and false urgency to drive enquiries. We will not manufacture reviews or use offers that encourage unnecessary treatment. Clinical wording needs the doctor's review. We never price our work per patient or per enquiry (cl. 8.1 vii, viii).

Read our guide to the rules and how we approach them.

Questions from fertility and IVF clinics

Can an IVF clinic publish its success rate on its website?

No, treat it as barred unless legal advice says otherwise. Clause 8.1 iii bars advertising success rates and patient numbers with assertions such as "guaranteed cures" or any unverifiable or exaggerated claim. A modest figure, a disclaimer or an educational-looking graphic does not make a success-rate claim safe, so get legal review before publishing any outcome statistic.

Can an IVF centre publish a couple's treatment journey?

Not as promotional patient-story content. Clauses 8.1 v and 6.2 bar promotional patient stories, and consent alone does not make them acceptable. A couple's experience should not be used as evidence of results. A doctor-reviewed guide to the treatment process explains the service without identifying or showcasing individual patients.

Can fertility doctors share educational content on social media?

Yes, when it stays within the notice's limits for education. Clause 5.1 permits health education that does not promote the doctor's practice, solicit patients or earn through promotional marketing. Keep posts accurate and free of success rates, testimonials and promises, and show the doctor's name, qualifications and registration number (cl. 3.2, Explanations III and IV).

Can an IVF centre advertise consultation packages or discounts?

Only after reviewing the offer and its purpose. Clause 8.1 x bars discounts, coupons, gifts and free procedures likely to encourage unnecessary care or amount to solicitation. Disclosing fees and packages is allowed if factual, transparent and not misleading, and a disclaimer does not fix a problematic offer. Review wording and context first.

Can an IVF clinic post baby photographs after treatment?

Not as promotional proof of success. Clauses 8.1 v and 6.2 bar promotional patient stories, and clauses 6.1, 7.4 and 7.6 protect patient identity and data. A family's consent alone does not make promotional use acceptable. Do not use baby photographs or identifiable family stories to imply outcomes or advertise the centre.

Can an IVF clinic publish information about donors or surrogacy?

Take legal advice first. The notice's general rules on misleading claims, unrealistic expectations and patient privacy apply, but it does not address donor or surrogacy advertising specifically, and other applicable law may also apply (cl. 4.2, 8.3 iii). Do not treat the notice's silence as permission.

Does Medmatis work with fertility clinics in Kolkata?

Yes, with extra care. Fertility is a sensitive field, so we build the website, content and search presence around factual process and fee information, and add consent-aware email only where the clinic has reviewed its data handling. We work from the NMC's 2026 guidelines and promise no rankings, patient numbers or clinical outcomes.

These answers explain a public notice in plain language and quote its clause numbers. They are not legal advice. Read the original NMC notice and take advice on your own situation. Last updated 23 October 2026.

Keep reading

Can doctors use patient testimonials under the NMC's 2026 guidelines? Can doctors offer discounts or packages under the NMC guidelines? What can doctors post on social media and WhatsApp under the NMC guidelines? Gynaecology & Obstetrics Marketing Multi-Speciality Clinic Marketing Hospitals & Multi-Speciality Marketing

Let us help your patients choose with confidence.

A focused conversation about your practice and what you would like to improve.

Book a strategy call →
Call WhatsApp