For tertiary-care and super-speciality hospitals in Kolkata
Digital Marketing For Super-Speciality Hospitals In Kolkata, Built Around The NMC Rules
Super-speciality hospitals need to explain complex departments, specialist services and medical technology without overstating their capabilities. The National Medical Commission (NMC), Public Notice No. R-13014/01/2024-Ethics, dated 6 October 2026, restricts misleading outcome and superiority claims while allowing factual institutional information. The challenge is to communicate clinical scope without turning capability into a promise.
Medmatis is an NMC-compliant healthcare digital marketing agency in Kolkata: our work is built around the National Medical Commission's 2026 guidelines. Here is how those rules apply to super-speciality hospitals, and what we do about them.
Super-speciality hospitals can publish factual information about departments, doctors, equipment and accreditation, but must avoid unsupported superiority claims, misleading outcomes and promotional patient stories.
Updated 23 October 2026. Based on the NMC's Public Notice No. R-13014/01/2024-Ethics of 6 October 2026. Not legal advice.
What patients ask before they choose
The NMC rules that matter most for super-speciality hospitals
The notice binds doctors and hospitals, and an agency does not remove that responsibility (cl. 4.4). These are the clauses we design around.
What to publish, and what to leave out
✓Do
- Describe departments and services factually
- Explain technology without superiority claims
- Name accreditation bodies and dates
- Keep doctor profiles consistent and verifiable
✕Don't
- Call the hospital a "No. 1" centre
- Use success rates as promotional proof
- Promise outcomes because of a machine
- Use patient stories as advertising proof
How Medmatis works with super-speciality hospitals
We will not make unsupported "best hospital" or "centre of excellence" claims, use clinical volumes as misleading proof, or turn technology into a promise of better outcomes. We will not build promotions on patient stories or before-and-after material, manufacture reviews or manipulate search visibility. The hospital reviews its own clinical facts. We never price our work per patient or per enquiry (cl. 8.1 vii, viii).
Read our guide to the rules and how we approach them.
Questions from super-speciality hospitals
Can a super-speciality hospital call itself a "centre of excellence"?
Not without reviewing the basis and context of the claim. Clause 8.1 ix restricts comparative and superiority claims unless they are objectively verifiable by a transparent, independent method, and a phrase is not acceptable just because it is common. A factual description of departments, services and documented facilities is clearer, and awards or rankings need evidence and disclosure.
Can we publish the number of surgeries or patients treated?
Not as misleading or unsupported proof of superiority. Clause 8.3 bars guarantees of outcome and unverifiable claims by hospitals, and clause 8.1 iii bars doctors from advertising success rates and patient numbers with exaggerated assertions, but the notice does not say every volume figure is barred in every context. Verify the data and how it will be presented, take legal advice, and never use a high number as a substitute for evidence of quality.
Can we promote a newly installed machine or robotic technology?
Yes, through factual equipment information within the notice's limits. Clause 3.2, Explanation II, allows factual information about equipment. Confirm the machine's name and function with the clinical team, then describe its availability without suggesting that it guarantees success, is superior to alternatives or makes the hospital the best choice.
Can we publish our awards and accreditations?
Yes, as accurate institutional information, with care around comparative claims. Clause 8.1 ix restricts "best" and "leading" unless objectively verifiable. Name the awarding or accrediting body, date and status, check the credential is current, and do not use it to imply guaranteed outcomes or superiority over other hospitals.
Can we use patient stories to demonstrate complex treatment?
Consent alone does not make promotional patient material acceptable. Clauses 6.1 and 6.2 govern patient material, and a hospital's doctors are also barred from promotional patient stories (cl. 8.1 v). A better starting point is an educational explanation of a procedure or hospital process, reviewed by the clinical team, that does not rely on one patient's outcome as evidence of quality.
What should a super-speciality hospital website prioritise?
Start with accurate departments, services, doctor profiles and contact details. Clauses 8.3 and 9.1 set the institutional information framework, and cl. 3.2, Explanations III and IV, cover doctor disclosures. Keep information current, have the hospital review clinical details before publication, and avoid rankings, patient stories and guarantees.
Does Medmatis work with super-speciality hospitals in Kolkata?
Yes. Super-speciality hospitals in Kolkata can work with us on the website, content marketing, AI search and SEO, and educational video, centred on factual information about departments, doctors and equipment under the NMC's 2026 guidelines. We avoid "centre of excellence" style claims and promise no rankings, patient numbers or clinical outcomes.
These answers explain a public notice in plain language and quote its clause numbers. They are not legal advice. Read the original NMC notice and take advice on your own situation. Last updated 23 October 2026.
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