Free NMC advertising self-check
Check Your Clinic's Text Against The NMC Advertising Rules
Copy the words from your website, an advert or a social post, paste them in, and see in seconds which phrases the rules may not allow, why, and what to write instead.
- Copy your wordsOpen your website page, advert or post. Select the text and copy it. Words only: photos and videos cannot be checked here.
- Paste them belowOne page or one post at a time works best. No patient names or phone numbers, please.
- Read the resultEach phrase we flag is shown in your own sentence, with the rule, the clause number and a safer way to say it.
The check
This free tool scans text you paste and lists the phrases that the NMC's advertising guidelines of 6 October 2026 are likely to catch, such as guarantees, "best" and "No. 1" claims, testimonials, before-and-after photos and per-patient payments, each with its clause number. It is a phrase scanner, not legal advice, and a clean result does not mean a page is compliant.
Updated 6 November 2026. Reviewed by Tamojit Lodh, Founder of Medmatis. Built around the NMC's Public Notice No. R-13014/01/2024-Ethics of 6 October 2026. Not legal advice.
What the check looks for
Twelve kinds of wording the NMC notice treats as a problem. Each result names the clause.
- Guarantees and miracle claimscl. 8.1 (iii), cl. 8.1 (vi)
- Comparative claims: "best", "No. 1", "leading", "top"cl. 8.1 (ix), cl. 8.1 (iii)
- Testimonials, reviews, ratings and patient storiescl. 3.2, Explanation V, cl. 6.2, cl. 8.1 (xi)
- Before-and-after, surgical results, celebrity patientscl. 8.1 (v), cl. 6.2
- Success rates and patient numberscl. 8.1 (iii)
- Discounts, offers, free services and giftscl. 8.1 (x)
- Fear, urgency and pressurecl. 8.1 (i)
- Per-patient or per-lead payment, commissions, referral feescl. 8.1 (vii), cl. 8.1 (viii)
- Bought reviews, fake engagement, ranking trickscl. 8.1 (xii), cl. 3.2, Explanation V
- Claims of cure or reversalcl. 8.1 (iii), cl. 8.1 (vi)
- Endorsements, approvals and "NMC approved"cl. 8.1 (iv), cl. 8.1 (xi), cl. 8.1 (ii)
- Mentions of AI-made contentcl. 7.2, cl. 7.2 (a), cl. 7.2 (c)
Key facts, with sources
Hide the 6 key facts and their sourcesShow the 6 key facts and their sources
| Fact | Detail | Source |
|---|---|---|
| What it is | A free phrase scanner for text you paste: a web page, advert or social post, up to 8,000 characters. No sign-in. | Medmatis |
| What it looks for | 12 groups of phrases (guarantees, "best" claims, testimonials, before-and-after, success rates, offers, fear, per-patient payment, bought reviews, cure claims, endorsements, AI-made content) and one missing-detail check (a doctor named without a registration number). | Medmatis |
| Clauses it draws on | Each finding shows the clause and the notice's own words. | NMC notice of 6 Oct 2026, cl. 3.2, 6.1, 6.2, 6.3, 6.4, 7.2, 8.1, 9.2 |
| Languages | English, plus the most common Hindi, Bengali and Hinglish wording (best effort). Text in other scripts is reported as not checked. | Medmatis |
| What it stores | Nothing. The text is scanned in memory for the request and is not saved, logged or emailed. | Medmatis |
| What it cannot do | It cannot read images or video, see how an agency is paid, or judge context. A clean result does not mean a page is compliant, and the tool is not legal advice. | Medmatis |
What a text check cannot see
Six things matter under the notice that no pasted text can show. Check them by hand.
- Doctor detailsPosts on electronic media should show the doctor's name, qualifications, registration status and SMR/NMR number, and a clinical establishment should show the same for its doctors.cl. 3.2, Explanation III, cl. 3.2, Explanation IV
- Photographs and videosA doctor's photograph used as self-advertisement, solicitation or promotional publicity, and any patient image, video or record, are covered by rules this scanner cannot read in a picture.cl. 9.2, cl. 6.1, cl. 6.4
- Reviews and ratingsWhere reviews and ratings come from, and whether anyone asked patients for them, cannot be told from pasted text.cl. 3.2, Explanation V, cl. 8.1 (xii)
- How your agency is paidPayment or consideration must not be linked to the procurement or referral of individual patients. That is in a contract or invoice, not in the page.cl. 8.1 (vii), cl. 8.1 (viii)
- AI-made contentAI-generated promotional content that otherwise conforms must carry a source mark saying its origin is AI. A scanner cannot tell how a page was made.cl. 7.2
- Patient consentConsent alone does not make a testimonial, patient story or before-and-after permissible, and a consent form is not in the text.cl. 6.2, cl. 6.3
Frequently asked questions
Is this legal advice, or an NMC approval?
No. It is a phrase scanner built by a marketing agency from the wording of the NMC notice. It is not legal advice, it is not endorsed by the National Medical Commission, and nobody at the NMC has seen your text. A medical-law adviser is the right person to decide what your clinic may publish.
Does a clean result mean my page is compliant?
No. A clean result only means none of the phrases on the list appeared in the text you pasted. The tool cannot read images, video, who paid for a review, how your agency is paid, or the context a phrase sits in. Use the list of things a scanner cannot see, under the result.
Do you keep the text I paste?
No. The text is scanned in memory while the page loads and is not saved, logged or emailed. Please still do not paste patient names, phone numbers or medical records.
What does it check?
Twelve groups of phrases and one missing-detail check: guarantees and miracle claims, "best" and "No. 1" claims, testimonials and ratings, before-and-after photos, success rates and patient counts, discounts and offers, fear and urgency, per-patient payment, bought reviews and ranking tricks, cure claims, endorsements and "NMC approved", mentions of AI-made content, and a doctor named without a registration number. Each finding names the clause and shows the notice's own words.
Why did it flag a word that is fine on my page?
It reads words, not meaning. "Best practices" is skipped, but "the best way to book" would still be flagged. Some rules, such as fees and discounts, are marked "look closer" because the notice allows factual, transparent disclosure of charges but not inducement. Read the clause before changing anything.
Does it work in Hindi and Bengali?
Partly. It knows the most common claims and offers in Hindi, Bengali and Hinglish (for example "सबसे अच्छा", "সেরা", "sabse accha", "गारंटी"), but not every wording, and it says so on the result. English is checked most reliably. If most of your text is in another script, the tool tells you that part was not checked.
What does "skipped on purpose" mean?
A flagged word can sit in a sentence that denies it ("we do not guarantee any result"), asks it as a question ("do you guarantee results?") or discusses the rule ("the notice bars the word best"). We do not count those as claims, but we list them under the result so you can check we read them right.
Does the notice apply to my clinic?
The notice binds registered medical practitioners and hospitals and medical institutions (cl. 3.4 and 9.1). Whether a particular clinic is a clinical establishment under the Clinical Establishments Act, which prevails on an irreconcilable conflict (cl. 4.3), is a question for a medical-law adviser.
Phrases are matched against the NMC's Public Notice No. R-13014/01/2024-Ethics of 6 October 2026. Our own plain-language reading of it is in the guide; what Medmatis does and will not do is on the agency page. Unsure what a word in a finding means? See the NMC glossary.
This tool is not legal advice and is not endorsed by the National Medical Commission.
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