Dr. Pradip Mitra
Healthcare digital marketing agency · Kolkata
Good Care DeservesTo Be Found.
Medmatis is a healthcare digital marketing agency in Kolkata. We help hospitals, clinics and doctors get found on Google, Maps and AI assistants, and make it easy for patients to reach them.
Built around the NMC's 2026 rules. Real doctors, named. How we work within the rules
Dr. Rakesh KhanLaparoscopic and Robotic Surgeon
Dr. Sayoni BhanjaConsultant Medical Oncologist
Dr. Israrul HaqueConsultant Rheumatologist
Dr. Palas DeConsultant Radiation OncologistHealthcare brands growing with Medmatis
Right now
Patients are searching. If you don't appear, you're not even compared.
Patients choose before they call.
You, right now
“Nobody knows we exist.”
How patients find and choose a clinic
10:02 PM
The patient finally searches.
They have been thinking about it for days. Tonight they ask Google, Maps or an AI assistant. One question.
10:03 PM
One clinic gets named.
The answer names the clinic it trusts. Is that yours, or the one down the road?
10:04 PM
Reviews settle the doubt.
Ratings, photos and patient words decide in seconds.
10:05 PM
Chosen. Before you knew.
The patient booked tomorrow's 10:30 slot while the clinic was closed. Someone else got the call. We make sure it is you, and we report how patients found you, in aggregate.
Rewind · 4 days earlier
The booking took minutes. The decision took days.
The patient booked quickly. The decision was made over several days.
-
MondayInstagramWatches your video.Patient thinks“Seems kind.”Familiarity
-
TuesdayGoogle MapsSearches "doctor near me".Patient thinks“Close by. Open late.”Convenience
-
WednesdayAI and reviewsAsks an AI, reads reviews.Patient thinks“It named one clinic. Others felt safe.”Proof
-
Thursday, 10:05 PMBookingTaps Book.Patient thinks“Done. That was easy.”Ease
Urgent or considered, miss one step and trust breaks.
Client stories
Doctors on working with Medmatis.
Dr. Pradip Mitra
Dr. Uttiya Deb
Mr. Soumalya Chakraborty
Dr. Nikhil Sharma
Dr. Prabhav Bhansaly
Dr. Ananda Sikder
How we work
What happens after you get in touch.
One rhythm, every month. The first month starts with a conversation and a plan.
- 01ListenWe learn how your patients search, decide and book.
- 02PlanOne written plan. No jargon, agreed before we touch anything.
- 03BuildSearch, Maps, video and your website: one system, not six vendors.
- 04CheckAn editor checks every claim against the NMC notice. Nothing goes out until you approve it.
- 05Measure and reviewA plain-language report on how people found you, in aggregate, then we sit down with you.
Start with a strategy call. We'll show you what your plan could look like.
Book a strategy call →NMC-compliant healthcare marketing
Built around the NMC's 2026 rules.
On 6 October 2026 the NMC set new rules for how doctors and hospitals communicate. We plan, write and review every piece of our work around them.
- No patient testimonials, patient stories or before-and-after material in our own work.
- Our fees are never tied to individual patients, enquiries or referrals.
- We never ask for, script or buy patient reviews.
- The doctor approves all content before it goes live.
Built around the guidelines, not NMC-approved or certified. Doctors remain responsible for content published on their behalf (cl. 4.4).
The team
Healthcare insight. Clear communication. Responsible digital presence.
A Kolkata healthcare-only team, working with hospitals, clinics and doctors across India.
Our commitments
- Healthcare onlyEvery strategy starts from how patients search, decide and book.
- Real people, by nameYou always know who is working on your practice.
- Compliance firstBuilt around NMC guidelines. No claims we can't support.
- TransparentPlain-language reports. Your accounts and data stay yours.
Insights
Healthcare marketing guidance.
Answer-first guides for doctors and hospital marketing teams, written by our team and reviewed before publishing. Visit the blog →
Ethics & compliance6 min read
How do I choose an NMC-compliant healthcare marketing agency?
Choose a healthcare marketing agency that understands the NMC's ethical advertising guidelines, can explain relevant clauses and has a clear content-review process. No agency can promise guaranteed compliance or NMC certification. Doctors remain responsible for content an agency publishes on their behalf (cl. 4.4).
Tamojit Lodh · 15 Oct 2026
Ethics & complianceIs SEO banned for doctors under the NMC's 2026 guidelines?Tamojit Lodh · 5 min
Ethics & complianceWhat are the penalties for violating the NMC advertising guidelines?Tamojit Lodh · 4 min
Ethics & complianceCan doctors use AI-generated content under the NMC guidelines?Tamojit Lodh · 4 min
See all guides
Who we work with
Digital marketing for every kind of practice.
Medmatis is a healthcare digital marketing agency in Kolkata for hospitals, nursing homes, daycare hospitals, cancer hospitals, multispecialty and superspecialty clinics, wellness clinics, IVF and dental clinics, and individual doctors. Each page explains what the NMC's 2026 rules mean for that kind of practice.
Hospitals and practices
Surgery and procedures
Medical specialities
The services behind it
Healthcare social media marketing, medical content creation, SEO, website design and development, online reputation management, video and email, planned as one system.
FAQ
Questions doctors ask.
Clear answers to the questions doctors ask most. Do you not see yours? Contact us →
A healthcare digital marketing agency helps hospitals, clinics and doctors get found and chosen online. At Medmatis that means local SEO and Google Maps, AI search visibility, doctor-led video, ethical social media and reputation management, all tracked to real patient enquiries and bookings.
Yes. Medmatis is based in Kolkata and works with practices across India. Strategy, content and reporting work well remotely, and when a shoot is needed we travel to film in batches.
It means structuring your website, reviews and content so AI assistants such as ChatGPT, Gemini and Google AI Overviews understand your practice and recommend it when patients ask. It builds on strong local SEO, clear expertise and trustworthy reviews.
It depends on your speciality, number of locations and goals. Medmatis starts with a strategy call, then shares one clear proposal so you know what you are paying for and what to expect.
SEO and AI search visibility develop over time. Progress depends on your website's current condition, the accuracy and usefulness of its content, competition and how consistently improvements are made. Some changes may be noticed sooner than others, but rankings, citations and enquiries cannot be guaranteed. We focus on building a clear, credible online presence that helps people find reliable information about your practice.
Tell us what is not working. We begin by reviewing your current setup and agree a plan with you before anything changes. We manage the handover so your accounts, data and content stay with you.
Yes. We work with hospitals, multi-doctor clinics and solo practitioners across specialities such as dermatology, fertility, dental and orthopaedics.
Yes. Every piece of work is built around the NMC's ethical advertising guidelines of 6 October 2026 and other applicable Indian medical advertising rules: no guarantees or superlatives, no testimonials or before-and-after, no fake or paid reviews, and no fees tied to patients. Medmatis is a marketing partner, not a medical provider, and never gives medical advice.
Let us help your patients choose with confidence.
A focused conversation about your practice and what you would like to improve.