The NMC's guidelines dated 6 October 2026 address AI-generated content directly.
What the notice says
AI-generated promotional campaigns for commercial interest are prohibited (cl. 7.2).
The notice also states that AI must not create patient images, voices, testimonials or outcomes. AI-generated promotional content that otherwise complies must carry an AI source mark (cl. 7.2).
These are separate requirements. The source mark applies to AI-generated promotional content that otherwise complies; it does not provide an exception for prohibited promotional campaigns.
The notice also applies to communications that promote medical services, regardless of medium. AI does not remove the need to assess whether the underlying communication is promotional (cl. 3.2, 3.5).
What it means in practice
Do not assume that AI-generated content is acceptable simply because a doctor reviews it or the post includes a disclosure. The purpose of the content and the restrictions in clause 7.2 must be considered first.
Review AI workflows used for graphics, captions, scripts, videos, images and other public-facing material. Do not use AI to fabricate patient experiences or clinical outcomes.
Where AI is used for promotional content that may otherwise comply, check the source-marking requirement and have a person verify factual claims. If the intended use is unclear, seek medical-law advice before publication.
What is still allowed?
The notice distinguishes AI-generated promotional campaigns for commercial interest, which are prohibited, from AI-generated promotional content that otherwise complies, which must carry an AI source mark (cl. 7.2).
The notice does not make a label a universal permission. Whether a specific AI-assisted activity is allowed depends on the actual content and use.
Related reading: NMC advertising guidelines 2026 · AI Search & SEO · Content Marketing
Source: NMC Public Notice No. R-13014/01/2024-Ethics, 6 October 2026. General information, not legal advice. Last checked: 22 October 2026.