NMC glossary · Reviews, search and AI
AI Source Mark: What It Means Under The NMC Rules
Also searched as: AI label, AI disclosure, Made with AI
AI-generated promotional content that otherwise conforms to the guidelines must carry a source mark explicitly stating that its origin is AI. Where AI-made content could be mistaken as real, appropriate disclosure is also needed.
Updated 7 November 2026. Reviewed by Tamojit Lodh, Founder of Medmatis. Built around the NMC's Public Notice No. R-13014/01/2024-Ethics of 6 October 2026. Not legal advice.
Key facts, with sources
Hide the 4 key facts and their sourcesShow the 4 key facts and their sources
| Fact | Detail | Source |
|---|---|---|
| Term | AI source mark (also searched as AI label, AI disclosure, Made with AI) | Medmatis |
| In the notice | Not defined by the notice; this entry explains how the notice uses it. | NMC notice of 6 Oct 2026, cl. 7.2, cl. 7.2 (c) |
| Applies to | Doctors (RMPs) and hospitals/medical institutions | NMC notice of 6 Oct 2026 |
| In force | From 6 October 2026, with immediate effect. The NMC may issue clarifications and advisories (cl. 12). | NMC notice of 6 Oct 2026 |
In plain words
The source mark in clause 7.2 is a requirement on content that is otherwise allowed. It must explicitly state that the origin of the content is AI. It sits behind the prohibition: the mark does not turn a prohibited campaign into a permitted one.
Clause 7.2 (c) adds a second duty: where AI-generated or materially AI-altered content is used in a way that its artificial nature may reasonably matter to the audience’s understanding, appropriate disclosure shall be made.
What it does not mean
- It does not apply to all AI use. The mark is required on AI-generated promotional content, not on a doctor’s private use of AI to draft or research.
- It does not set a format, wording or position for the mark. The notice says only that it must explicitly state that the origin is AI.
The notice’s own words
Quoted from the NMC notice of 6 October 2026. Check the clause number against the original.
cl. 7.2AI Generated promotional campaign for furtherance of commercial interest is prohibited. Any AI generated promotional content conforming to the provisions of these guidelines, the Regulations, and applicable Clinical Establishment Act and rules framed thereunder/ any other State Act as applicable, shall compulsorily carry the source mark, explicitly stating that the origin of the content is AI.
cl. 7.2 (c)Where AI-generated or materially AI-altered content is used in a manner in which its artificial nature may reasonably be material to the audience's understanding of the communication, appropriate disclosure shall be made.
Our plain-language guide to the whole notice → Check your own text against these rules →
Frequently asked questions
Do I have to label AI content?
AI-generated promotional content that otherwise conforms must compulsorily carry a source mark explicitly stating its origin is AI (cl. 7.2). Where the artificial nature of content may reasonably matter to the audience, appropriate disclosure is needed too (cl. 7.2 c).
Does an AI label make an AI campaign allowed?
No. The prohibition on AI-generated promotional campaigns for commercial interest comes first; the mark applies to conforming content (cl. 7.2).
This entry explains a public notice in plain language and quotes its clause numbers. It is not legal advice. Read the original NMC notice and take advice on your own situation.
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